6 years writing copy that sells · Now helping you stand out online

The Stand Out to Sell Blueprint

The_Stand_Out_to_Sell_Blueprint.pdf
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    If you blend in, you'll stay broke.

    This helps you stand out to actually make sales.

    13 years trying to say it. Becs nailed it in an hour.

    Emma Cooper has trained over 21,000 business owners and still couldn't find the words for her own message. One session with Becs and she finally had it. Her verdict? "Wizard of words, I swear!"

    Emma Cooper · Emma Cooper Online · From a 1:1 messaging session

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    How it works · 30 minutes, pen at the ready
    Step 1 Spot meh messaging in seconds (and see why yours is costing you sales)
    Step 2 Take the Red Nose Test to find out exactly why you're blending in
    Step 3 Use the Bricks & Glitter method to build messaging nobody else could copy (not even AI)
    Step 4 Walk away with your own stand-out messaging statement

    Full disclosure

    I've spent 6 years writing copy for women who run their own businesses.

    And this is the gospel bloody truth… I can land on your website, your Instagram bio or your sales page and tell you exactly why you're not selling in about three seconds.

    It's not the algorithm. It's not your offer.

    It's your messaging.

    So here's my advice.

    Stop paying to learn another tactic.

    Social media, yapping, email, ads… they only work if the messaging underneath them is spot on.

    In a sea of AI copy and "I help" statements, you need to be more you.

    That's the whole point of this blueprint: to help you stop sounding like everyone else and start sounding like the one they buy from.

    Oh, and I should mention, in my spare time I'm training to be a clown. Yes, really. Which tells you two things: I'm not scared of standing out, and I don't think you should be either.

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    70 sales. 48 hours. One rewrite.

    Janette already loved writing. After one class with Becs, she stopped censoring herself, rewrote her sales copy and made 70 sales in 48 hours.

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    "I watched the class with Becs and it was a gamechanger. I realised I'd still been censoring myself and was probably scared of being truly authentic… I rewrote some sales copy I wanted to put out there this week. That copy has got me 70 sales (£28 each) in 48 hours. Thanks Becs, you genius!"
    Janette Cass · From a Stand Out to Sell masterclass
    The_Stand_Out_to_Sell_Blueprint.pdf
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    What's inside

    Why your copy is mehThe real reason you're not making sales every day.
    The "I help" Hall of ShameThe statements everyone's using, and why they're making you invisible.
    Meh vs shit hotSide-by-side rewrites so you can see the difference instantly.
    How to spot it in three secondsThe tell-tale signs of meh messaging, and what shit hot messaging does instead.
    The Red Nose TestA 7-point audit to hold your bio, website or sales page up against.
    The Stand Out to Sell MethodBricks and Glitter: the two ingredients of messaging people know, remember and buy from.
    Lay your bricksFour questions to nail who you help, how you help them, their problem and the outcome they get.
    Add the glitterHow you speak, what you believe that others in your industry don't, and the phrases that are distinctly yours.
    Build your stand-out messagingPull your strongest bricks into one statement, then check it for glitter.
    The Final TestThree checks to run before you hit publish, so you know it's working.
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    This blueprint doesn't require

    Being a "natural" writer
    Paying a copywriter
    Another course on social media, ads or yapping
    Being loud, sweary or quirky (unless you are)
    Hours of your time… it's a 30-minute fill-in-and-action blueprint
    ChatGPT (honestly, that's half the problem)

    20 million times better.

    "I've just had to write an email sequence for a freebie and oh my God, the difference is HUGE! The emails are about 20 million times better than anything I've had before. They actually sound like ME, which is something I've always struggled to get AI to do."
    Charlotte · From a 1:1 messaging call
    I need the blueprint

    Will this work for me?

    If you're brilliant at what you do but your messaging sounds like everyone else's, this blueprint is for you.

    Coaches, mentors, healers & experts
    Service providers & online business owners
    Whether you're brand new or years in and stuck
    Get my free blueprint

    Two freebie sign-ups. Twenty minutes.

    Tess focused her copy after a workshop with Becs, switched on her ads, and the sign-ups started straight away.

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    "I made the changes we talked about on my site, then FINALLY set up my ads to my freebie, and within twenty minutes of it getting published had TWO people sign up for the freebie!!"
    Tess · From a Stand Out to Sell workshop

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    The_Stand_Out_to_Sell_Blueprint.pdf
    FREE DOWNLOAD NOW